![]() ![]() Fun and useful, these advertising promotional peanut. Instead she, like me, is probably a sucker for a catchphrase and when she tried Jif, she thought, “yeah, that is pretty good”, and now because of a good ad campaign, Jif has sold thousands of dollars worth of peanut butter to my family alone. Peanut Butter Jar Scraper Choosy Moms Choose Jif Advertising Collectible Plastic Spatulas Set of 2. I would like to think that my Mom, in her formative years, tasted Jif and shouted “EUREKA!” and that was why we always bought it, but that is probably not true. Is it the greatest peanut butter? I have no idea, but it is the peanut butter I know. When I would question her about why this one non-generic, even when it was so much more expensive, she would simply reply, “because choosy moms choose Jif.”Īs an adult, when I go food shopping, peanut butter is a staple and the choice I make was established years ago, I still always buy Jif. She had a few caveats, of course, chief among them was her choice in peanut butter. Our cart during a food shopping excursion was stacked with generic brands, which according to my Mother, were just as good as the brand labels. Actually, as long as someone on my wall becomes famous that would be fine because you just cannot paint over a celebrity.My family was bargain-conscious. It is a bit…over the top, but I pray I am famous someday so whoever inhabits the room next does not paint over it because it is my room and many of the people who have been a part of my life (at least in high school). Finally, why my mother allowed me to paint my bedroom wall the way it is painted is unbeknownst to me. I fear the day one of the families moves away because I have this image in my mind that all our parents will be there so the 11 of us can bring our children to the neighborhood and they can play together and we can show them this incredible place. JIF began feeding its Choosy Moms Choose JIF tagline to the masses with this commercial from 1977. Heck, when I would come home there were times I forced my nephews into their snowsuits and said, “We’re playing in the snow and you’re going to like it.”Īnyone reading this needs to experience our cul-de-sac if you have not done so. ![]() Like every other oft-repeated slogan, catchphrase,or song lyric I heard growing up. ![]() But yeah, I recall it as Jif (or Jiff) mainly because that slogan is stored like an mp3 file in my head, always ready for instant playback. However, I know we did not “grow up” because I guarantee any one of the 11 would do all the activities listed above in a heartbeat. I recall it as Choosy mothers choose Jif. How do you leave something like that? Well, as we grew older our lives became more hectic and then we had to do the college thing. We built cities and became frustrated when they would make us shut off the water because apparently it isn’t “free.” There was always the anticipation of finding a frog or two in the Moffatt’s underground windows and then we’d move on to the Moffatt’s or Hardee’s back yard for an incredible water system beginning with the slide and forming rivers, dams, and creeks in the sand. Of course I would run home crying complaining about how slow I was and then run back out for round two. This is because she grew up without a mom to choose Jif peanut butter. Each advertisement featured a devoted mother, generally idolized by her friends as a 'supermom', who shockingly claims that all peanut butter brands taste alike. In The Parent Trap (1998) Hallie produces a can of Skippy peanut butter to eat with her Oreos. Our games of hide ‘n seek were incredible. 'Choosy Moms Choose Jif' was a long-standing ad campaign for Jif peanut butter, one of the two leading peanut butter brands in the United States. There were more amazing snow forts on our street piles than the Arctic would know what to do with. 4-square became 6-square and then ultimate 4-square when we used the entire circle in the road. We had, hands down, the greatest neighborhood growing up. ![]() It really does not bother me all that much, but on several occasions my roommate and I discuss the irony of the Michigan turnaround and have a hard time appreciating it.Īlso, the flashing red light in the left turn lane finds us asking natives, “Do we have to stop before turning or yield while turning?” No one has given us a sensible answer because they don’t know either. The effectiveness of this concept needs to be in writing fairly soon because with gas at $3.45, people speculating about global warming, and the time factor, driving past your destination and coming back around to make the right turn into the business district has me speculating. This Michigan turnaround business is not the state’s forte. A few things have crossed my mind lately, so cheers to another muddled writing… ![]()
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